Potencia: Live Life ALIVE. Join us on our new journey.
- Chris Coraggio
- Feb 20
- 4 min read
Have you ever tried to open a door where the sign clearly says "Use other door"? Or when someone clearly is flirting with you and you don't realize it? I had this moment recently in December 2024, where the answer was staring at me in the face. Something was missing in my business.
For a while, Potencia has been all about leadership coaching—helping leaders stand up and stand out. And it’s been great - we helped people like Michael S. who grew his role as a product leader at a startup, like Martin in taking bold steps towards his new life and work in Switzerland, and like Glenn, who learned to navigate tricky inter-team dynamics and politics. This work was a logical extension of being a consultant - in addition to helping organizations solve their problems, I could support people in reaching their professional goals.
But alas, I knew something didn’t feel quite right. My intuition was whispering in my ear. Thankfully, I

put myself and a few colleagues through an end-of-year reflection process: visualizations, values reflection, and greatest moments of joy and pride. Somewhere in this process, a clear message popped up: the type of impact I wanted to make wasn't in people's professional lives. What got me up in the morning was how to make people love themselves and their lives more. To help others feel more ALIVE. (corporate...that's not you). So, I had a choice: continue to do what made sense "logically" on paper...or do what my intuition told me...
You Only Live Once, so Let's Effing Go.
So here we are! Potencia is a life coaching business. Feels REALLY right, right? Draft slogan: We're here for you to: "Live Life ALIVE". We're definitely going to have some fun rethinking the brand, all the colors, fonts, etc., and with this new direction, comes an updated set of services. More on that in a second, but I wanted to share a few learnings first.
LESSONS LEARNED (perhaps again)
Look, we could’ve kept doing what we were doing. It made sense on paper. As a consultant and leader of multiple organizations, leadership is intuitive for me. But if I'm going to run my own business, I have to wake up every day excited and motivated to work hard. And that was missing for me. So lessons I learned:
Your intuition doesn't give a DAMN about what is sensible. Intuition eats rational thought for breakfast in the arena of answering deeper, more complex questions.
Face reality, face it plainly and detached from emotions. Then, make a clear-headed decision of what to do about it.
Know what really drives you. We work better when we're motivated intrinsically. As Angela Duckworth said, effort "counts twice" (effort in building our skills, and then effort in applying these skills).
Each of these deserves its own blog post, but I found that the struggle of building a semblance of a business these past 3 years, has been a gift of discovery and growth. I'm so excited about what we're building and look forward to making a huge difference in the lives of our clients.
What are we building now?
We're here to serve mid-career professionals (mostly us Millenials at the moment but anyone needing a little WAKE UP in life) who are saying this to themselves:
There has to be more to life than this.
My potential is being wasted. I have so much more to give.
Something is missing in my life, but I can't quite put my finger on it.
I've accomplished everything I've set out to. Why am I still unsatisfied?
I have a vision for my life. But here I am, very far from it and no path in sight.
That you above? Here's what we have for you:
6 Month Transformational YOLOLFG Program
YOLOLFG = You only live once, let's f****** go! Yup, that's right, unapologetic about our new attitude and certainly deeply committed to this mission. This program will support mid-career professionals through realigning their lives toward their values and purpose. We currently testing (looking for 5 pilot clients!) to ensure the program produces extraordinary results over and over again. CLICK HERE for the Program Overview and you can apply by next Friday, February 28th to be one of our first 5 clients that helps us test out all 4 modules of the program.
Positive Intelligence (PQ) Program
The Positive Intelligence Program is a 6-week app-based mindfulness intensive that will build your mental and emotional strength, reprogram your brain with healthier self-talk, and allow you the peace to enjoy the present more. Feeling stressed, anxious, frustrated, or stuck? This program is a great place to start, and we'll support you through the program and how to leverage it to reach goals in your life.
Good Ol' Coaching!
With life coaching as the new focus, we are primarily supporting conversations with one of 4 categories:
(1) Perspective: helping you understand and appreciate yourself/your life;
(2) Power: leveraging your natural strengths and tendencies to get the most out of your potential;
(3) Possibility: crafting a personal mission statement and designing a life that you love; and
(4) Performance: identifying your personal success formula and executing against your plans
Remember: coaching is about asking YOU questions so YOU come up with your own insights and actions. We don't give advice when coaching!
Ready to Live Life ALIVE?
We’re on a mission to help mid-career professionals rethink, reset, and go live the life their future self would say "Wow, what a life you lived." If that sounds like you, or if you’re just curious to see where this wild ride is going, we’d love for you to join us on this journey.
Here’s How You Can Get Involved:
Like our LinkedIn page to stay updated on all the fun, bold, and probably a little crazy stuff we’re planning.
Join our mailing list to find out the latest, get some tips and discounts.
Schedule a discovery call if you want to discuss how we might work together
Spread the word! If you know someone who’s stuck in the grind and needs a serious wake-up call, send them our way.
We’re fired up and ready to wake people up from their sleepwalking and start LIVING ALIVE. Are you in?
Let’s make some magic happen.
Chris



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